Ignasi Puig
Ignasi Puig
CEO SCPF, America

Born in Barcelona, Spain. Degree in Business Sciences and Master in Business Administration from ESADE (Barcelona), Diploma from Hautes Etudes Commercials (HEC) Paris, and MBA program from McGill University; Montreal. Canada.

Develops his professional career at Warner Lambert as Product Manager and at Delvico/Bates & Baker Spielvogel Bates as Account Director and General Manager. In 1996 he founded SCPF together with its partners. In 2006 started the expansion of SCPF in America as Chief Executive Officer.

Arturo Tollesson

Arturo (Turi) Tollesson
Executive Creative Director

Arturo, a.k.a. Turi, has been in advertising since 1990. He was about to become  a telecommunications engineer as well as restoring furniture, but finally he was trapped by advertising.  He developed his career in Spain in Vizeversa Euro-RSCG, Casadevall Pedreño PRG, SCPF, Dayax, DDB an Apple, but in 2014 he moved to México to manage SCPF as ECD.

Some of the clients he has worked for are: Henkel, Danone, BMW, Ikea, ING Direct, BBVA, Siemens, Dewards, Nestlé, IKEA, Audi, Coca-Cola, HSBC, Media Markt.  He has also won the following awards along these years: Cannes, Clio, NY Festivals, One Show, Fiap, San Sebastian, London Festivals, CdeC.

Turi is proud of his three daughters, four dogs, the fact that he is half Spanish half Swedish,  and being a RCD Espanyol fan.


Antonio Nunez
Head of Planning

Antonio has spent over two decades working in the communication industry in 17 countries across four continents. He started working as brand strategist for Young & Rubicam and Euro RSCG in Spain. He later moved to Saatchi & Saatchi, where he worked for 11 years as international brand strategy consultant, and was appointed Guest of Honor of the Worldwide Strategy Committee. In 2007 he joined SCPF as a Partner and collaborated to launch its Miami office. Two years later he created and established his own consultancy, Story  and Strategy, specialized in corporate and political storytelling. After working at Ogilvy Chicago as Head of Planning, in 2016, Antonio moved back “home” to SCPF, and is currently based in the New York office.

He has written seven books on brand storytelling, transmedia storytelling and political communications, and has advised companies like McDonald´s, Novartis, Diageo, J&J and BBVA Bank.

Antonio is the proud owner of a Loar acoustic guitar. An instrument he has yet to master and mostly serves to torture his wife Valery, and their beloved neighbors in Harlem, NY.